Theodore Andreadakis
Design leadership · Data driven UX · AI Integration

Product Design and UX leader


I make digital products clear, coherent and ready to scale

Connecting product direction, design systems and measurable experience across global platforms.

Explore selected work How I lead
London, UKSenior product design leadership
15+years

Product design and UX leadership

8M+monthly visits

Deloitte.com platform scale

120Msubscribers

HBO Max platform scale

56countries

Global digital delivery

6-stageworking model

AI integration across the design cycle

Featured operating model

AI-integration in full design process

The working six-stage operating model I implemented, with onboarding and training materials that enabled the team to apply it in practice.

6 connected stages Research → delivery → measurement Implemented & evolving
Explore the AI practice
Selected work

Case studies – leadership & impact

Focused examples showing leadership scope, product complexity and design impact.

Leadership & Ops

Senior design leadership that connects strategy, delivery and craft.

I help organisations create clearer product direction, stronger design systems, better team operating models and user experiences that can scale in the real world.

Product Direction

Aligning user needs, business goals and delivery constraints into clear design strategy, product priorities and stakeholder narratives.

See HBO Max product direction

Design Systems at Scale

Building governance, contribution models, reusable patterns and adoption paths that improve speed, consistency and product quality.

See Deloitte.com at scale

Team Leadership & Ops

Supporting hiring, coaching, prioritisation, critiques, rituals and operating models so teams can do better work with less ambiguity.

See global product operations

UX Performance

Using research, analytics, accessibility and experimentation to improve journeys beyond launch and build a continuous learning cycle.

See three-year UX performance
How I lead

Clarity across complex products, systems and organisations.

My work sits at the intersection of product design, research, design systems, UX optimisation, brand expression and organisational leadership. I am most useful where complexity is real: multi-market platforms, matrixed teams, ambitious roadmaps and products that need to scale without losing quality.

View leadership profile
Product designComplex platforms, service flows, interaction models
Research & optimisationDiscovery, usability, analytics, experimentation
Design systemsGovernance, accessibility, tokens, adoption
Leadership opsHiring, coaching, OKRs, roadmaps, KPIs
AI integration modelAgentic research, rapid prototyping, design-to-code and AI QASee the implemented model
Executive storytellingVision, recommendations, stakeholder alignment
Contact

Let’s talk about senior design leadership.

For product design, UX leadership, design systems and transformation roles.

London, UK
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