Leading the in-house design team through and delivering the new Audi UX Vision guidelines while streamlining UXD process and boosting delivery.
- As the Lead UX I helped define and document the new CX/UX vision by establishing a “diverge - converge process” of discovery, definition, design and delivery.
- Kept senior stakeholders informed and involved while streamlining the UX design process to be picked up by the internal team.
- Delivered UX complete documentation and interactive prototypes based user centered Design for Audi online sales.
- Provided complete UXD support for maintaining and updating the existing website and online tools.
- Established data driven UX Design and streamlined DEsign process across the online assets
- Boosted awareness and knowledge around UX best practices and ROI
- Supervised production of IA deliverables(User flows, Site mapping, Task models, Wireframing etc)