Lead UX Designer at Audi (BBH)


Leading the in-house design team through and delivering the new Audi UX Vision guidelines while streamlining UXD process and boosting delivery.

Key responsibilities

  • As the Lead UX I helped define and document the new CX/UX vision by establishing a “diverge - converge process” of discovery, definition, design and delivery.
  • Kept senior stakeholders informed and involved while streamlining the UX design process to be picked up by the internal team.
  • Delivered UX complete documentation and interactive prototypes based user centered Design for Audi online sales.
  • Provided complete UXD support for maintaining and updating the existing website and online tools.
  • Boosted awareness and knowledge around UX best practices and ROI


Performance monitoring of the current Audi website showed significantly increased click through rates and efficiency of digital campaigns for new models such as E-tron and new Audi A1, while working within very limited timelines and development sources. Early insights and research on the proposed new MVP showed a significant increase in user satisfaction and engagement. The business’s feedback on the new process and quality delivered was outstanding.

Streamlined UXD process and delivery

Established UX performance measuring and plan

Improved UXD boosted conversion rates (Audi.co.uk)

Kept business informed and involved


Samples from the production process