Leading the in-house design team through and delivering the new Audi UX Vision guidelines while streamlining UXD process and boosting delivery.
Performance monitoring of the current Audi website showed significantly increased click through rates and efficiency of digital campaigns for new models such as E-tron and new Audi A1, while working within very limited timelines and development sources. Early insights and research on the proposed new MVP showed a significant increase in user satisfaction and engagement. The business’s feedback on the new process and quality delivered was outstanding.
Samples from the production process